The other day, as we were driving, N noticed a sign on a store that had a picture of 3 raindrops. He asked us about it, but it took a lot of explaining on his part to get us to understand what he was talking about, since us grown-ups have lost the superpower of Looking Up and Noticing New Things.

When I finally found the sign he was looking at, I explained that it was that company’s logo. Of course this, as with everything, only led to more questions. We ended up having a great mini-marketing crash course that might be roughly summarized with the following points. (You’ll have to imagine “whys?” inserted after every. single. statement to get the full impact of the moment.) Read more…